Blogging is more than just writing on a topic. There is a lot of work involved starting from putting a post together and then promoting it after it has been published.

You have to be passionate about your topic. You should know the community and monitor over 20 related Blog feeds on a daily basis. You should be looking for conversations and comment threads that intersect with your company’s interests, monitoring news, industry buzz and specific bloggers that you regards as authorities to an audience that Blogger cares about.

You should also be watching for specific keywords. When you see a Blog post, comment thread, or something in the news that sparks the interest, you should write a Blog post about it or visits the respective Blog and leaves an insightful comment.

If you write a comment, your name and URL should be attached with a link, credit and visibility. If you write a post, you should cite (provide a hyperlink to) your sources, categorize it, add keyword tags, and publish. Automatically this then pings the social media search engines and alerts the people that have subscribed to your blog’s feed. The post is also picked up in the major search engines.

Before or after publishing, you also do some outreach to notify certain bloggers about the post and solicit their input. You should know your audience and therefore your comment or post addresses something that is more likely to generate attention and discussion.

The bloggers that you have reached out to, have now publicized the post’s existence to their audiences and it is attracting readership. People start to comment and you should stay engaged with the conversation until it has run its course.

Finally, the posts and ensuing threads stay online as content that can continue to draw attention in the future.

Success breads success. The more successful you are in Blogging efforts, the more people react and pickup on your stream of thinking. Practically speaking this creates a snowballing increase in readership and Blogger citations and all the other benefits of a successful social media strategy.

By Alex Fishbone

GreenCode Technologies, Inc.

(954) 840-8068

The nature of internet has changed over the years. Web 2.0 is the journey from passive websites to highly interactive social sites.

The term Web 2.0 was coined by Tim O'Reilly to indicate the movement of internet and associated technologies from a purely passive web platform to a highly interactive and collaborative environment. Some of the components of Web 2.0 are social sites along with blogs and forums, wikis and folksonomies.

Social interactive sites like Facebook and MySpace have proved to be successful in creating worldwide communities where each member is the producer as well as the consumer of information. Within these social sites we can find innumerable forums catering to all kinds of tastes and preferences. Another feature of these Web 2.0 enabled sites is the nature of information itself which is unrestricted, uncensored and collaborative. Compare this to the previous generation of websites which were repositories of copyright data with restricted access. They were mostly click through sites lacking in interactivity. Social sites have moved away and have adopted a collaborative and open structure where users can not only access data and information but also contribute to it. The hallmark of Web 2.0 is essentially collaboration.

Web 2.0 is not restricted to the internet. It is a whole new way of doing and working. Enterprises have now realized the usefulness of forums and blogs and their ability to enhance productivity. One can see large corporations encouraging not only their employees but the entire ecosystem including suppliers, vendors, business associates, consumers and   customers to interact on their Web 2.0 enabled websites. It has given rise to a more open and collaborative work culture. Marketing campaigns have metamorphosed and have assumed new dimension and shape. Participation in better known social sites has become quite common among multinationals. Customer feedback and product improvement through these informal channels have gathered momentum. Web 2.0 has given rise to new and enhanced corporate structures. As it always happens during times of change, many corporations are still wary of adopting Web 2.0 culture. There is a fear that unrestricted communication and exchange of information may be misused by competitors. Safeguarding intellectual capital, patents and copyrights may become difficult in such an environment. The debate is still on whether Web 2.0 is appropriate for such companies.

The open source movement is another example of Web 2.0. Thousands of software programmers are collaborating from across continents to create world class software. This has given rise to a whole new paradigm. The old generation Netscape and even Internet explorer has given way to Firefox and Google.  Google is good example of true Web 2.0 enabled corporation. Compare this with Microsoft which is an inward looking, copyright conscious software giant. These two, Google on one hand representing Web 2.0 and Microsoft on the other, are pitched in a battle of survival. It is not a battle of technologies but that of mindsets. Google search engine technology is still a closely guarded secret but its overall approach is Web 2.0 in spirit and application.

Web 2.0 is more an intellectual movement rather than a technology. It is collaboration with a capital ‘C’.

By Jose L. Anton, CEO

GreenCode Technologies, Inc.

(954) 840-8068