Blogging is more than just writing on a topic. There is a lot of work involved starting from putting a post together and then promoting it after it has been published.

You have to be passionate about your topic. You should know the community and monitor over 20 related Blog feeds on a daily basis. You should be looking for conversations and comment threads that intersect with your company’s interests, monitoring news, industry buzz and specific bloggers that you regards as authorities to an audience that Blogger cares about.

You should also be watching for specific keywords. When you see a Blog post, comment thread, or something in the news that sparks the interest, you should write a Blog post about it or visits the respective Blog and leaves an insightful comment.

If you write a comment, your name and URL should be attached with a link, credit and visibility. If you write a post, you should cite (provide a hyperlink to) your sources, categorize it, add keyword tags, and publish. Automatically this then pings the social media search engines and alerts the people that have subscribed to your blog’s feed. The post is also picked up in the major search engines.

Before or after publishing, you also do some outreach to notify certain bloggers about the post and solicit their input. You should know your audience and therefore your comment or post addresses something that is more likely to generate attention and discussion.

The bloggers that you have reached out to, have now publicized the post’s existence to their audiences and it is attracting readership. People start to comment and you should stay engaged with the conversation until it has run its course.

Finally, the posts and ensuing threads stay online as content that can continue to draw attention in the future.

Success breads success. The more successful you are in Blogging efforts, the more people react and pickup on your stream of thinking. Practically speaking this creates a snowballing increase in readership and Blogger citations and all the other benefits of a successful social media strategy.

By Alex Fishbone

GreenCode Technologies, Inc.

(954) 840-8068